The traditional New Year's Concert of the Vienna Philharmonic Orchestra takes place on 1 January, 2017, under the baton of Gustavo Dudamel, who will become the youngest conductor in the history of the event. Since its beginning, the annual concert staged at Vienna’s historic Musikverein has mesmerized audiences through its sheer beauty and brilliance. Today, this musical message of hope and goodwill is broadcast live to millions of people in over 90 countries. Since 2008 #Rolex has been Exclusive Partner of this prestigious orchestra, and Exclusive Sponsor of the New Year’s Concert since 2009.